Pragmatic Products for Everyone

“If you have enough, be satisfied; We already; As the way it is; Already enough" was the philosophy "Enough Project" has been launched by AMOREPACIFIC. It is a pragmatic cosmetic brand that focuses on the essence and removes unnecessary things. In order to satisfy this brand philosophy, the Enough Project does not use raw materials and does not conduct unnecessary experiments. And pursue designs and fragrances that are comfortable to use regardless of age and regardless of gender. To provide the essentials that everyone needs without discriminating against anyone. This alone is ENOUGH. This is the direction pursued.